PRESS RELEASE

Cher Madness Hits Las Vegas
Cher Convention July 12-13

Las Vegas; July 8, 2002-Want to dress up like Cher? Want to answer Cher trivia questions in a twisted version of The Weakest Link? Want to bid on Sonny & Cher memorabilia? Want to sing in a Cher karaoke? Want to win a brand new Harely-Davidson motorcycle autographed by Cher? Want to see Cher's Cleopatra costume from the movie "Mermaids." Want to (we're not kidding about this) participate in a seminar on Cher?

If the answer to any of these questions is in the affirmative then you need to be at the Riviera Hotel in Las Vegas, July 12th and 13th. This is where the serious Cher fans from the US and at least eight other countries will gather for the Second Cher Convention. The first convention was held in July 2000 in Chicago was an overwhelming success.

Fans will be Cher-ing it up even more this year with two dinner shows, a charity auction and all day, wall-to-wall Cher Convention activities. What better town for a Cher convention than Las Vegas?

Funds raised at the convention will go to a great cause that also has a strong Cher connection: the Children's Craniofacial Association (CCA). Cher first became involved with CCA following her award winning performance in "Mask," in which she played the mother of a boy born with a severe facial disfigurement. Cher is the National Spokesperson for CCA, and often attends the organization's events, particularly the annual retreat for the CCA kids and their families. Cher also visits affected children and invites them to her shows across the country. The convention was conceived as a unique way of honoring Cher by supporting a cause in which she deeply believes. Additional information about CCA can be found at www.ccakids.com <http://www.ccakids.com>.

Funds raised from raffling off a Cher-autographed, new Harley-Davidson Softtail motorcycle will go directly to CCA.

Cher fans from around the country organize the Cher Convention. Additional information on the convention and registration information can be obtained at www.cherconvention.com <http://www.cherconvention.com>.

Registration Contact:
Mr. Jody Cantwell

Media Contact:
Kim Werdman

Sponsored by http://www.specialized.net

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